Our Blog

December 8, 2016

Update:  In the time since this post was originally written, the political and tax environment has surely changed, and as a result the section 179 tax benefit becomes even more valuable in the 2016 tax year.  If the new administration follows through with lowering the taxes of small business from a high rate of 35% to a flat 15% rate the depreciation write off changes dramatically.  Lets suppose you purchase $200,000 of capital equipment in 2016, you would be looking at a tax break of $70,000  making the true cost of ownership of the equipment $130,000 (assuming a 35% tax bracket).  Using the same section 179 tax deduction in 2017 you would receive a $30,000 tax benefit and the cost of ownership raised to $170,000.  If the proposed tax...

September 13, 2016

Since the introduction of microdermabrasion decades ago few advances have been made to the widely popular treatment.  Whether it was using corundum crystals or a diamond tip, the end goal remained the same - to remove the stratum corneum which speeds up the natural exfoliation process revealing youthful looking skin.  After the treatment many offices put on a topical serum and sunblock and that was that until now.

Recently, companies have made significant improvements to the stagnant technology and are taking advantage of the opportunity to infuse essential nutrients into the skin during the procedure.  Pollogen has taken it a step further with the Geneo+ platform.  They have created a device that not only exfoliates...

August 26, 2016

Non-Invasive procedures have seen a massive jump from last year.  The largest growth was in non-surgical skin tightening which has risen 58% according to the latest ASAPS survey.  Non-surgical skin tightening has been a difficult procedure to promote in the past with much of the treatments not getting significant results and therefore patient satisfaction with the procedures was low.   Due to the recent advancements and the wide acceptance of Radio-Frequency and CO2 technology, practitioners are comfortable promtoting the procedures and are confident in the results they can attain.  

Overall, the market is strong with hair removal, tattoo removal, and intense pulsed light treat...

August 18, 2016

Dr. Bill Johnson from innovations medical discusses his new treatment of choice for skin tightening on Good Morning Texas.

July 28, 2016

Social media has quickly become the main avenue to attract new patients to cosmetic practices.  Long gone are the days of consumers going to the yellow pages to find the services they need, now they are flocking to Facebook for research and reviews of treatments and cosmetic practices.  A recent survey found that 33% of the population are likely to do product research on Facebook and 51% are likely to buy a product from a business page they follow.  Even more impressive is the fact that 68% of people are likely to buy a product recommended by a friend on Facebook.  Having a social media presence may sound like an expensive and time consuming venture but it is one you cannot afford to overlook.  Saratoga Technologies has partnered with...

March 30, 2016

Determining what procedures to add to your practice can be a difficult decision.  With so much new technology coming into the market it is hard to find the right device for your practice.  After the necessities such as IPL and microdermabrasion there are numerous choices on how to grow your procedure offering.  

Adding new technology is a necessity in the aesthetic business.  Being on the cutting edge enables you to retain the patients you have and acquire new patients looking for specific treatments.  That being said, making the wrong choice can prove very expensive.  Whether it is adding a tattoo removal laser or a CO2 laser you need to make sure it is something your patient base wants.  

Gi...

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